Product Owner, Ex-Startup Founder
Building scalable advertising technology platforms across DSPs, Retail Media Networks & Social Platforms. Ex-Amazon Product Leader, Business Strategist, and YC Alum.
My Articles
10 Common Product Manager Mistakes to Avoid
A deep dive into strategic missteps in tech validation, product execution, and framework construction.
Technical SEO for Startups
How early-stage engineering and architecture frameworks establish crawlability and discovery systems safely.
My Projects
Choruku.fit
An AI-built fitness tracker, designed and shipped solo using AI tools across the full build, from product concept through working application.
Visual HTML Ad Editor
An AI-built browser-based tool for editing HTML ad creative and video, built to explore how far AI-assisted development can go in producing a real, usable creative tool without a traditional engineering team.
Grocery Store Ad
A retailer's web ad transformed into polished 1920x1080 video with animations and AI voiceover. Built in Claude in 12 hours.
Insurance Ad
Researching LLM-powered video with Kling. Early prototype exploring the frontier of AI-generated video production.
About Me
Over the last 15 years, I've operated across the full spectrum of AdTech innovation—from scaling a YC-backed startup to $20M ARR, to owning predictive forecasting engines for Amazon's $50B+ global platform, and building custom retail media ad networks.
I bridge high-level product strategy with hardcore engineering execution to build systems that scale.
View Resume